8.7.10

Is it Vogue?

Aside from a hectic day at the office (many, many phonecalls) coming home to the usual overexcitable pets and relative lack of interesting food (I am going to get so fat living on my own), and an overcast day resulting in a decidedly uninspired outfit, it's been quite quiet on the fashion front.
And then Vogue came along.
Sweet, beautiful August Vogue, featuring Freja. A reason to celebrate.
It was certainly a summery cover, taking Freja's usual grungy aesthetic and replacing it with that of cute high fashion urban mom. (And yes, I said mom, not mum. She isn't that frumpy). It was a little weird. But this is Vogue. And the article about Freja, which only made me love her more, did sing the praises of her versatility.
Combined with an article by Lisa Armstrong on how basic is the new avant-garde for AW and beyond, it's pretty clear that the Phoebe Philo effect is an epedemic sweeping the fashion world. Freja without dark eyeliner? A 'More Dash Than Cash' section featuring shades of camel, toffee and beige (including an amazing, straight-from-the-catwalk Next skirt which I really, really want) and not some excessive print scarves as per usual? It really is a new era.
The new minimalism isn't as harsh as it might sound, it's just out with the fancy frippery and in with clean lines, simple shoes (well, aside from the colour blocked Balenciaga ones that Freja wears in her fashion story) and absolutely no prints. Ok, a few prints. Fashion is going back to basics.
Yes, that's it! Buy, buy, buy! Bin the prints! Throw out the ripped t-shirts! Invest in a classic coat! Buy, buy, buy!
I'm getting a little tired of this fickleness, I must admit. As soon as I get comfortable walking in skyscraper heels (and hugging my 'Freja' Alexander Wang boots) kitten heels are in. As soon as I embrace khaki, it's all about camel. The savvy buyer knows full well that half these trends will be back out and back in again in the future. And the savvy buyer has already selected the best of each season and has slotted it carefully into their already bulging wardrobe. The editors are telling us what will help us fit in this season. Lisa Armstrong, in her weekly column in The Times, wears the trends of the moment and rules out the ones that don't work for her. She sent back a pair of Houlihans because they didn't suit her. I applaud her. If even the fashion editors, employed by the industry to promote their products, can turn their back on trends that don't suit, there is hope for the rest of us. Thank you Lisa.
And also, bizarrely, thank you Vogue and Mario Testino for the feature on Kate Moss. I am a tad bored of the Moss (simply because it's time for a new face and she has the worst taste in men) but in her hayday, she was a gorgeous little thing.

1 comment:

  1. How exactly do you seperate the versatility that's to be applauded from the fickleness that's not to be? Are they two sides of the same coin?

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