Twitter, Facebook, the blogs, the retweets...you name it. They are all awash with statuses and updates along the lines of 'got my Advent calendar ready, got my Ugg boots on against the cold, and it's SNOWING! In December! Could we BE any more festive?'
And most disturbingly, this is the first image that came up on Google when I typed in 'Christmas'. You have to look past about six pictures of Mickey and Minnie Mouse, snowmen and Christmas trees before you ever see a hint of Baby Jesus. Y'know, the guy whose birthday is on Christmas Day? Yeah?
The media (ok, the Daily Mail) is going nuts over how we are apparently going to see the demise of Christmas based on the old addage of 'political correctness gone mad', and that Christmas, as a heavily Christian festival, is going to fall at the wayside in favour of not offending anyone.
Of course, this is a total load of rubbish. Mainly because it's not the other religions who are going to kill Christmas. It's the commercialisation of the whole affair.
Everyone has a favourite bit of the festive season. Judging by Twitter, it currently appears to be a toss-up between Advent calendars and Christmas lights (though the Regent St ones, featuring huge advertising placards for the latest Narnia film, don't exactly warm the cockles of your heart with their subliminal 'see this film please' message). I was queueing in Tesco's the other evening to buy some...food, I think, and was surrounded by stacks of Lindt bunnies repackaged in reindeer form, Toy Story 3 advent calendars and bulk-boxes of no-doubt-non-recyclable 'Season's Greetings' cards. There's nothing like being raped in the face by merciless, aggressive commercialism. How many stores, brands and companies will be jumping on the bandwagon of Christmas to promote themselves, in the same way that (I'm told) Lord Sugar took advantage of the Twitter silence on Armistice Day to promote his new book?
Because it really seems to all be about the completion of a family. Having been away from home in a house full of strangers for the last few months, I for one cannot wait to rejoin my family for the festive season. That, to me, is what Christmas is about. That, and carols.