A post appeared in my Twitter feed a few days ago from Lorraine Candy, Elle UK's editor, telling us tantalisingly of a shocking piece in the upcoming issue about the secret sexism that we take for granted. We, she assures us, need to read it.
Once again, a high-end magazine has tapped into the psyche's love of the tantalising headline, something lesser publications are fond of and lambasted for doing by more esteemed blogs than this on a daily basis. The allure of a headline that just cries out for a furtive glance and whispered exchange while expecting to be read by women sitting side by side on the Tube (you can tell I'm a Londoner) is just too much for most of us.
My esteemed colleagues at Wannabe Hacks have just finished a series of articles for Magazine Week, featuring, among other things, a debate between two magazine journalists on the merits and pitfalls of the sphere. While the 'for' article safely asserts the addictive nature of the magazines, their quick fix of lite content and fresh celebrity gossip (often gleaned from a gossip blog several days earlier) and their glossy, glossy fashion spreads, the 'against' article highlighted the way that said magazines are training women up to have massively conflicting views about how to treat eachother, suggesting we celebrate our beauty in the same breath as feverishly telling us how Kate Bosworth lost all that weight, as well as making the vapid seem like a viable path through life. My Twitterfeed was, today, awash with comments and retweets about the crisis in Libya, except for my old friend Grazia, who took the opportunity to tell us that Jennifer Aniston has had a haircut.